CCA Industries reports strong financials by hitting the right niches

By Simon Pitman

- Last updated on GMT

New Jersey-based CCA Industries has reported strong financial results for the second quarter as it continues to focus on niche products for the US market only.

The health and personal care player said that net income rose nearly 15 percent to reach $14.7m, compared to $12.8m in the same period last year, as it continued to expand its portfolio of highly specialized products throughout the US market.

The increased sales also helped to take the company out of the red during the quarter, turning a loss of around quarter of a million dollars into a profit of just over $300,000, a significant feat given the current economic and retail conditions.

Staying away from international markets a winner

For the full six month period the company reported that sales were up by 11.6 percent to $28.4m, compared to a figure of $24.5m, while net income was up to $390,000, compared to $96,000 in the corresponding period for 2011.

"We are pleased to be reporting higher total revenues and net income for the first six months of fiscal 2012,"​ said Dunnan Edell, president and CEO.

Interestingly Edell went on to attribute the company’s strong performance to the fact that it has not had exposure to other developed global markets, which has been the downfall for many of the larger global players recently.

Europe highlighted as a 'troubled' market

"CCA's financial position remains sound with no bank debt and the company presently has little international distribution in Europe, thus no financial exposure in that troubled marketplace,"​ he said.

CCA has built its business around the development and marketing of a series of oral care, depilatory nail care, post-cosmetic surgery skin care, anti-aging, fragrance and sun care products that have edgy marketing claims or unusual applications.

Its product range includes Bikini Zone medicated topical and shave gels, Nutra Nail nail care treatments, Sudden Change anti-aging skin care products and Hair Off hair removal and depilatory products.

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