P&G shows Olympic spirit with hologram lightshow of USA hopefuls
In celebration of the Opening Ceremony of the London 2012 Olympic Games and wishing Team USA a great start, Procter & Gamble and its brand Gillette celebrated the Olympic Games by creating a massive hologram lightshow of two of USA’s medal hopefuls, Ryan Lochte and Tyson Gay.
As part of Gillette’s Global ‘Get Started’ campaign, the company had been gearing Bostonian’s up for the big event through a series of smaller projections throughout the city on well-known buildings.
The event itself used multiple projectors to display the video images of swimmer Ryan Lochte and sprinter Tyson Gay in action on massive screens of particulate water vapor, sprayed into the air above the surface of the Boston Harbor.
