"There is no longer the need for chemically-laden products to achieve beautiful skin," says the company’s product manager, Jane Garrity.
According to Emerson Ecologics, it can now offer lines that are vegan, ayurvedic, cruelty and gluten-free while also being free of parabens, and synthetic fragrances to the sector.
“What you put on your body is just as important as what you put in it because the skin absorbs the ingredients in the products you use," adds Garrity.
The US company’s move into cosmetics is said to be down to the demand it received for natural cosmetic products that also help to promote well-being. "Our customers have been requesting more options for natural facial care brands,” the product manager reveals.
Organic / natural confusion
Earlier in the year, Organic Monitor's Judi Beerling made efforts to clear up the area of natural and organics, and what constitutes as what.
Then she had told Cosmetics Design that definition is down to interpretation, and with a lack of regulation in this area, a brand taking the steps to certify its product will stop confusion for a consumer.
The chat had come after the market researcher carried tests on skin care, sun care, hair care and personal grooming categories, and ranked them in terms of 'naturalness' according to their formulations from 1- 10.
“There are a lot of brands out there making claims to be natural or even organic but when you look at the ingredients list there are a lot of non-natural ingredients in there, we are trying to separate the marketing hype from the reality of the formulation," she had said.
Beerling had also pointed out that there are still formulation challenges in the organic and natural area for the industry such as stability, odour, availability of some ingredients and rising prices with bigger players entering the market.