Launched under the TwinLuxe brand, the new product is an anti-aging SPF moisturizer that incorporates advanced stem cell technology to enhance the anti-aging claims.
The new product launch is described as an all-in-one face treatment product for all skin types, while aiming to reduce the visible signs of fine lines and wrinkles, while also serving to prevent photo-aging damage through the incorporation of a SPF40 broad spectrum sunscreen with UVA/UVB filters.
The complex formulation also incorporates apple stem cells, a technology which took the industry by storm a few years ago, together with a wrinkle filler and a new vitamin C derivative aimed at providing the very latest in anti-aging and protection.
Company co-founded by identical twins
"I've always disliked using facial sunscreens because they felt overly greasy and heavy,” said brand co-found Hubert Tsai, who added that the formulation was specifically developed to have a light texture, without being too oily.
Hubert Tsai founded the Twinluxe brand with his identical twin brother Anthony Tsai in 2010, when the pair launched a luxury skin care and shaving products line on to the North American and global market.
However, besides the technologically advanced formula, what has also come to differentiate the brand is the fact that, although originally targeted at men, it has also caught the eye of many women.
Men's girlfriends and wives decided they like the brand too...
"Many of our male customers have told us that their wives or girlfriends enjoy using the TwinLuxe skin care they've purchased, so it only made sense for us to develop a new product marketed for both women and men," said Anthony Tsai.
"The end result is the TwinLuxe Anti-Aging SPF Moisturizer which we have launched as our first entry into the women's beauty market."
The product is being sold in 50ml tubes and is marketed as being non-whitening, comedogenic, fragrance and paraben-free and not tested on animals.