Inolex launches new natural emollient for personal care

Called LexFeel, the succinate emollient range is said to have an appealing and differentiated sensory fee that is characteristic of silicone fluids, which the company says is ‘silky, powdery, light, dry and non-greasy to the touch’.

The launch is the result of development with chemicals company BioAmber, which provided the technology platform for the bio-based succinic acid, which is a direct substitute for petroleum-based succinic acid derived from renewable agricultural materials.

A more sustainable alternative to silicone-based products​

The range has been developed as a more sustainable alternative to silicone-based products, but with the added benefits of being totally natural, biodegradeable, non-GGMO and having eco certification.

“The new​ range​ of​ biosuccinic​ acid-​‐​based​ fluids​ offers​ an​ unprecedented​ opportunity​ to​ provide​ the​ benefits​ of​ silicones​ in​ an​ all-​natural​ format​ with​ a​ sensory​ experience​ that​ is​ close​ match​ to​ the​ modern​ consumer’s​ hygiene​ and beauty​ needs,​”​ said Daniel Winn, Inolex business director.

During the development of the ingredient, the company paid great attention to the sensory characteristics of the new range, tapping into this increasingly trend to give consumers the exact sensory feel they are looking for.

Getting the right sensory characteristics​

Indeed, increasingly formulation experts are under pressure to come up with the right combination of sensory characteristics as this is deemed to be the make or break in the successful launch of any new personal care or cosmetic product.

The LexFeel N range has also been developed around high versatility, which means they are particularly effective at dispersing pigments and can be used to give fast-drying emollicency and shine in most any type of formulation, including those for skin care, hair care, color cosmetics and antiperspirant product.

Specific to natural-based formulations, the range can also be used to reduce the greasy effect that is often associated with a wide number of naturally derived cosmetic oils.