“The popularity of pressure-sensitive labels makes it imperative that they be successfully removed as part of the standard PET reclamation process to increase their recyclability. We hope other label manufacturers and brand owners follow Avery Dennison's lead," said Mike Schedler, National Association for Pet Container Resources (NAPCOR) Director of Technology.
The film range is built on clear or white BOPP film facestock anchored by SR3010, a switchable adhesive which adheres to a PET bottle until the cohesive bond is broken at the recycler.
The company says that this allows the facestock and adhesive to cleanly separate from the PET flake to deliver pure PET flakes, conserve virgin PET resources and reduce landfill.