Becca eyes expansion with Sephora partnership
Becca Cosmetics has looked to expand its reach by setting up a strategic retail partnership with the US arm of beauty LVMH retail chain Sephora.
The London-based manufacturer will debut its line of Australia-inspired cosmetics at select Sephora stores in October.
The retail partnership will be supported by an aggressive in-store sampling program, coupled with an interactive merchandising display that delivers a ‘Shade Match Guarantee’.
The brand will debut its new platform along with a more tailored product line in 23 Sephora stores nationwide and will also be available on Sephora.com. Additional Sephora stores are planned to open throughout 2013.
The brand will also be available in at least 50 Sephora inside JCPenney locations in March with plans to expand into 150 locations by the end of 2013.
