The Cosmetics Design team will be at the show, combing the aisles for the latest product and technology innovations on the show floor, as well as attending the comprehensive conference and educational program.
This year I will be moderating a series of presentations and a panel discussion as part of the Brand Development track. Entitled ‘Connecting with your Consumer: Insights into Engagement and Relationship Building, it will take place on Tuesday, June 18th, between 4:15pm and 5:30pm.
Connecting with your consumer...
The presentation will feature presentations from the two panel speakers, Ayca Cakmakli, design researcher at Smart Design, as well as Sara Manke, director of insights and strategy at the Integer group.
The presentations will feature highlights and insights into the comprehensive research and expertise that these two professionals have in this area, and will then be followed by a panel discussion that will be moderated by myself, with the aim of answering the most pressing questions related to this important area.
As well as the Brand Development Track, the comprehensive three day conference program also includes three other track – Innovation, Skincare, Natural & Sustainable, as well as a number of sponsored presentations.
Other presentations in the Brand Development Track include The Face of Distribution: Breaking into Mass Retail, which will feature insights from Marcia Gaynor of Duane Reade/Walgreens and Christina Hennington of Target, which will be looking at how these retailers get to know their consumers.
Skincare and Natural & Sustainable conference tracks
The Skincare track will feature a full program addressing topics such as Consumer Spending Trends in Skincare, Cutting Edge, Innovative Products and Ingredients in Skincare and Shedding Light on Natural Skincare.
The Natural & Sustainable track will clue in on one of the biggest industry trends to date – sustainability, looking at the advances in this category, the perils of green washing and ethical sourcing, as well as a presentation by Aveda founder Horst Rechelbacher, entitled How to Become and Stay a Leader in the Consumer Driven Trend toward Natural and Sustainable Ingredients.
Meanwhile, the Innovations track will shine some light on some the future of the industry, with market researcher Capstone giving a presentation entitled Beauty in a Digital World, which will touch on Digital Marketing, Digital Analytics and Digital Commerce.
Opening presentation panel and IPDA awards
And not to forget the opening presentation panel, which this year kicks off at 9am, Tuesday, June 18th, in the Special Events Hall.
This year’s panel will embrace Purchasing and Trends in Beauty and Personal Care and will be hosted by on air beauty expert Jennifer Walsh, beauty pioneer and CEO of Behind The Brand Media.
Guests on the panel will include Bob Bastedo, director of purchasing at Shiseido America, Ken Kearns, global practice lead for packaging at Procurian and Carol Putre-Czyz, director of purchasing at Clarins USA.
Meanwhile, the International Packaging Design Awards will be announced by Real Housewives star Jacqueline Laurita, during a reception ceremony on Wednesday, June 19th. Attendees are reminded that voting for the competition ends on June 19th at 2pm.