Shin-Etsu puts spotlight on sensorial and active ingredient synergies

The US division of Japan-based silicones giant Shin Etsu has platformed a wide range of solutions that it says tap into the increasingly important consumer trend for functional and sensorial attributes.

Shin-Etsu Silicones of America, which is the subsidiary of Shin-Etsu Chemical Japan, most recently exhibited a wide range of formulations at the NYSCC Supplier’s Day event, held in New Jersey, in May.

During the event, the company focused on how some of its newly launched ingredients be combined to tap into today’s trend, most prevalent in the cosmeceutical category, for active ingredients that provide therapeutic effects for the skin, alongside sensorial attributes.

Moisturizers, wrinkles and CC creams – KSG-016F

KSG-O16F is a multifunctional silicone gel that is said to deliver an enhanced smooth and silky-feel that aims to broaden formulation capability thanks to 3-dimensional cross-linked, spherical structures that diffuse light and give a soft focus to help smooth out skin imperfections.

It is said to work with anti-wrinkle formulations and moisturizers, and is especially effective as a ‘blurring cream’, when combined with the company’s KSP-101 ingredient to create DP1-77A, helping to conceal skin imperfections.

Shin-Etsu has also combined the ingredient to create LF1-70, a multifunctional, water in silicone cream that is said to correct skin tone when applied to the skin, tapping into the fast growing CC cream trend.

Its multifunctionality also means that it gives a ‘cushiony’ texture, while the shade can also be adjusted to suit different skin tones.

BB cream with sunscreen – KSG-360Z

This multifunctional ingredient is a 3-dimensional emulsifying elastomer gel with silicone and alkyl branching that is said to deliver smooth-skin feel, for water-in-silicone and water-in-oil formulations.

The Shin-Etsu development team created formulation DP1-79B using this ingredient as a basis, to create a BB cream with sunscreen that helps conceal blemishes, fine lines and wrinkles, while also protecting from UV rays.

The KSG-360Z is said to deliver active stabilization to antioxidant additives like Vitamin C, which allows it combine with UV filters, in turn boosting the effect of sunscreens.

Anhydrous wrinkle concealer – KSP-441 and KSP-411

These silicone powders have been developed to absorb specific oil types – KSP-411 providing absorption of silicone oils and some light esters, while KSP-441 provides absorption of organic oils and sebum oils to provide anti-shine properties.

“The KSP series delivers a unique combination of the softness of rubber with the smoothness and spreadability of resin to maximize both transmittance and haze for the best look,” said Shin-Etsu Silicones of America marketing manager, Eric Bishop.

“Combining the right formulation of these multifunctional ingredients delivers additional benefits such as thickening, formulation stabilization, sebum control and active delivery.”

To demonstrate these qualities, the development team put together an anhydrous wrinkle concealer, which combines KSP powders and KSG/USG gels to provide what a claimed reduction in visible fine lines, wrinkles, and skin impoerfections.