The educational event will be hosted online and will be divided into an introductory talk, which will inform the participants about the general themes of the event, followed by three discussions which will explore aspects of the trends affecting the beauty market more closely.
Projected topics for discussion include perceptions of beauty and their interaction with different cultural and geographical zones.
The seminar will be broadcast from New York beginning on September 12. Live attendees will also have exclusive access to a white paper showcasing the most innovative beauty products of 2013.
Program
The four-event seminar to be held throughout September and October will kick off with Croda’s trends expert Christopher Toumit’s presentation: “Understanding the Multi-Faceted Woman,” which will explore new trends shaping the personal care market.
This talk will examine modern beauty issues in a variety of ways, including "seeing beauty from various angles and through multiple lenses", "the hybrid of culture and geography" and "how aspirations define the public and private face."
The October 2nd version will herald the “Skin Diversity Explained” seminar, in which the company’s skin care experts will give an overview of the differences between skin types and their various needs.
While later that month on the 23rd, industry professionals will be treated to a presentation on “Super Naturals: Addressing Cross-Generational Beauty Needs” which will address the topic of natural actives.
The program will conclude with “Novel Conditioning: Opportunities for the Modern Woman” on November 6, which will examine the functions, applications and formats for hair conditioning.
Croda
Croda are an international chemical ingredients company with offices worldwide, including a US subsidiary with a head office in Edison, NJ and a sales office in California. Since 2006, they have run a variety of educational seminars on cosmetic industry topics.
In addition to e-seminars, the company produces a wide portfolio of personal care products including cosmetic oils, skin care products, anti-ageing products and organic cosmetic ingredients, under their brand names of Sederma, Crodarom and Seatons.
They are also involved with creating "cutting edge" plant cell cultures for anti-ageing ingredients, under the brand name IRB.