The product will use a “His & Hers” concept, with fruity and floral scents for the woman and woody and aromatic perfume for the man.
Perfumes in the new range will include Sparkling Greens, Camellia ScentTrek, Sensual Sandalwood, Wild Mandarin, Sage and Ebony Wood.
Avon describes 27-year-old Fox as “an iconic beauty and a smoldering presence on screen and off,” and states that she will enhance their new marketing concept, based on “the intoxicating feeling of losing inhibitions and indulging desire.”
Fox said she was “thrilled” to be working with Avon and very excited to be part of the brand.