The new product range, which will be released in 2013, will come in 31 different colors and will be targeted at an "affordable" price point.
Lady de Cosmetic is also in the process of adding “dozens” of new nail polish options, which have been or are in the process of being released over the summer of 2013.
Daniel D., general manager of Lady de Cosmetic, said: “As one of the most cutting edge online cosmetic retailers in the world, our goal is to provide new color options that no one else has. Our aim is to provide the widest array of nail polish options available.”