Rituals Home & Body Cosmetics reach the US
Powerhouse Netherlands brand Rituals Home & Body Cosmetics will soon be officially launched in stores across the US.
The brand, which is the fastest growing in Europe and the largest beauty product line in the Netherlands, will soon be available in 18 Barneys New York outlets around the country.
Two Rituals store front locations will also be opened in the upper West Side of NYC, and will begin by selling bath, body and home cosmetics, described as the “foundation” of the brand.
Raymond Cloosterman, founder and CEO of RITUALS, commented: "Barneys New York is a great segue into the US market, as it caters to a very sophisticated consumer and is focused on providing customers with a luxurious, yet approachable brand experience.”
