The line is due to be launched worldwide on November 1st and includes a total of eight products, which in addition to the two make-up products also number a face cleanser, a anti-fatigue treatment, a hydrating lip balm a purifying mud mask, an oil-free moisturizer and a skin revitalizing concentrate.
Priced from $40, the line primarily targets the masstige and premium end of the market, and is designed for men on the go, something that Ford says reflects his own grooming experience.
"Tom Ford For Men is based on my own personal grooming regiment. It's born from my deep conviction that fine grooming doesn't have to be complicated to be effective. It should be simple, straightforward and intuitive," the designer states in a promotional video.