Market researchers Nielsen and NPD announce quarterly US beauty report
The review will provide industry players with in depth information on sales and performance for all beauty categories, unit sales and average retail prices
It will be based upon an overview of the two companies’ point-of-sale data for food, drug and prestige department stores, and all retail outlets together. The report will also include a ranking of the top 75 – 100 brands.
The two organizations have “worked together closely to create more refined product definitions, creating a more comprehensive view of product performance,” they note.
“This will allow brand marketers to better evaluate the performance of categories, segments and brands across major beauty distribution channels to better understand and respond to new U.S. beauty market opportunities.”
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