Seven reveals fragrance trends for spring/summer 2015

With the global fragrance market expected to reach $15.7 (€11.7) billion by 2017, natural ingredients are driving demand and creating more opportunities for innovation.

With this in mind and based on global research, Seven’s bi-annual 'Fragrance Trends Report' reveals that next year's spring/summer season will see a number of fresh ingredients and modern interpretations of popular notes such as rhubarb, mint and tea notes as top choice for formulations.

• Rhubarb​: bringing a fresh, green, lightly tart and red berry note, rhubarb blends with fruity and floral aromas to create a subtle sharpness
• Mint​: adding a cool, green note and a hint of spice, the addition of mint gives scents a natural lift
• Tea​:  offering a variety of delicate aromas, a renewed focus on tea delivers a fresh and aromatic character

According to Miri Scott, fragrance insight manager at Seven Scent, demand for these specific ingredients represent; “an emerging trend for rhubarb, an evolving appreciation of different tea blend aromas, as well as a feminine take on refreshing mint notes.”​

And adds that following the findings of this report, Seven plan to now develop four new fragrance concepts to reflect these trends for the coming season. They include:

• Artisan Botanical​: inspired by nature, sophisticated vintage floral aromas combine with fresh, green notes to create a lush, elegant and carefree character
• Tribal Anthropology​: bold and vibrant, this heady fragrance blends woody, spicy and earthy notes to evoke travel to distant places
• Sculptural Oceanography​: fresh sea breezes mix with salty waves to create a fluid scent with nuances of white tea and cool ozone, resting on submerged driftwood, musk and sea moss
• Neo Architecture​: a daring construction with precise design at its heart, this fragrance is built around a strong amber base and wrapped in a beautiful combination of sensual musks and dry spices