Having introduced its products into several markets around the world, the UK brand appears to be taking steps in the right direction having received an award from the men’s lifestyle magazine for its products for the third consecutive year.
Having won in the past with its Original Shave Gel and Sensitive Moisturiser in 2012 and 2013 respectively, Bulldog founder Simon Duffy said that this was great recognition for the brand in a competitive market.
“Men’s Health magazine is read by nearly 2 million men in the USA every month and The Grooming Award is a highly sought after accolade in male grooming,” he said at the tenth anniversary of the event in New York last month.
“We are thrilled that Bulldog products have impressed the judges for three consecutive years and we are confident that our Original Eye Roll-On will go on to become a bestseller in America. This award will certainly inspire and motivate the whole team to continue creating the highest quality natural skincare products for men.”
Grooming award
Each year, The Men’s Health USA Grooming Awards assembles a team of experts, consumers and editors to rate new men’s grooming products, and in 2014 more than 600 products were reviewed for categories including Face, Body, Hair, Shaving, Fragrance and Tools.
Bulldog’s Original Eye Roll-On, which is available in the UK, USA and Sweden, is now a double award-winning product for the brand as it also won a ShortList Magazine Grooming Award in its native country, also this year.
The product contains a blend of avocado, cucumber and borage oils, as well as Brazilian ginseng extract, aiming to reduce the appearance of dark circles, puffiness and fine lines.
Muira Puama extract is also incorporated aiming to reduce the appearance of dark circles and puffiness around the eyes through microcirculation activity.
US expansion
The brand was originally launched in the States in 2010 following ‘fantastic demand’ for its products.
The original range, which included five products at the time, was launched primarily in 29 Whole Food Stores in Boston, with the idea of further expansion in the future.
This expansion duly came and the US portfolio now boasts 12 products, having seen three more introduced at the start of this year.
The now award-winning eye roll-on was joined by a body lotion and a sensitive face wash.