Finalists announced for digital #beauty20 Awards

According to Irina Kremin, a member of innoCos Events, the second annual event has received an overwhelming response to the call for nominations.

The organizer says that with a goal of getting closer to the customer, the beauty industry invests more and more in digital marketing each year.

"Brands want consumers to like & love their brand. So why don’t we ask them who they love the most? Competition like this can be the reality check for brands not investing enough on the platform. The battle is on," says Kremin.

@strategysharing

Senior executives set to attend this year include Aveda, Benefit Cosmetics, Bobbi Brown, Coty, Estee Lauder, Dollar Shave Club, Preen, Me, Matrix who sign up to see which personal care brands are leading the way in digital technology and to pick up a few tricks of the trade along the way.

The winner of each category will be announced at the ceremony which will take place during the innoCos Digital Summit on September 30th at 404NYC in New York.

#shortlist

Categories include 'Best Facebook', 'Best Website', 'Best Beauty Brand Online,' 'Best Beauty Blogger', 'Best Mobile App', 'Best Blog by a Beauty Brand', 'Best Online Video', and 'Best e-Commerce Website'.

The 2014 finalists within those categories are as follows:

Best Twitter

Benefit Cosmetics

It Cosmetics Beauty Maybelline New York OPI Nail Laquer Rimmel London

Best Facebook

Burts Bees

L'Occitane en Provence

Best Pinterest