Jumei’s product-source tracking codes continue to attract prominent brands

The holding company, which went public in May of this year, is China’s top online retailer in the beauty space. And, according to a 2013 Frost & Sullivan report has over 22% market share.

Headquartered in Beijing, Jumei currently sells personal care and cosmetics products online and via a mobile app. The addition of Givenchy and Jurlique products is only the latest in a growing list of partnerships. Jumei added 18 companies to its roster last month, including DHC Corporation and Olay.

Authenticated cosmetics ​

The company helped form the Authentic Beauty Product Alliance, a national organization that numerically codes individual products and lets consumers track each stickered item to its origin. More than 20 million products have been tagged to date, and consumers used the service to track 176,000 items in the ABPA’s first six months.

“As of September 30, 2014, the ABPA had 102 members, and it is expected more brands will join by the end of 2014. We look forward to working with new brands in the future as we expand our offerings and work with partners to eliminate fake and counterfeit products," ​said Leo Chen, founder and CEO of Jumei.