Curated by its namesake, Frédéric Malle, the brand currently comprises twenty-one fragrances developed by 12 perfumers. He launched the brand in 2000 and has been distributing perfumes in Paris, London, New York and across the states through Barney’s.
John Demsey will oversee Editions de Parfums Frédéric Malle for Estée Lauder, where he’s the group president responsible for several brands, including the recently acquired Le Labo and RODIN olio lusso.
Tactical mergers and acquisitions
M&A is a high priority for Estée Lauder. “One of the leading strengths of our Company is our ability to identify brands with unique positioning and nurture them to accelerate their momentum and realize their growth potential,” said William P. Lauder, executive chairman, recently.
In November, Estée Lauder completed the acquisition of prestige fragrance company Le Labo. Like Editions de Parfums Frédéric Malle, Le Labo has a French sensibility and a discerning clientele.
“Malle’s uncompromising dedication to pure perfumery has established him as the most sought after collaborator by the world’s most talented perfumers. He has created a true luxury brand that augments our portfolio of prestige beauty products,” said Fabrizio Freda, president and ceo.
Skin care
Earlier this month the company announced the acquisition of luxury skin care brand Rodin olio lusso. Stylist Linda Rodin launched the niche line of natural oils in 2007. That brand’s signature product is a face oil formulated with florals and botanicals. Additionally, Rodin olio lusso sells body oils, hand and body creams, perfume, soap, and hair oil.
Enterprising strategy
Estée Lauder acquisitions, like this most recent one, target brands newly developed by passionate professionals.
“As an entrepreneur and descendant of a line of legendary perfumers, Frédéric shares our deep commitment to creating products with lasting appeal, and to the continued growth and success of the company which bears his name,” said William P. Lauder, executive chairman.