In particular, the ingredient taps into the increasing interest in scalp care, an area that Croda says has been traditionally overlooked in the hair care segment, until recently.
In the study report, Croda states that the ingredient was proven to ‘significantly increase hydration as well as limit the transepidermal water loss from the scalp in a shampoo and conditioner formulation’.
Growing importance of scalp care claims
In particular, the ingredient taps into the increasing interest in scalp care, an area that Croda says has been traditionally overlooked in the hair care segment, until recently.
The importance of the scalp care trend is underlined by the fact that data from market researcher Mintel underlines the fact that in 2006, only 8.3% of new hair care launches made reference to scalp care benefits.
However, the latest data for new hair care launches in the period January to October 2014 shows that 15.6% of new product launches in the category incorporated some kind of scalp care benefits on the labels.
Enhanced sensorial attributes
Likewise, the study also included an expert panel to evaluate the sensorial properties of the ingredient on the hair and found that the ingredient enhanced wet detangling as well as providing greater softness to the hair, Croda claims.
The expert panel was also asked to complete a sensory questionnaire, in an effort to obtain perceivable consumer hair conditioning and scalp moisturization benefits, with results indicating that both of these attributes were detectable.
The panel also took place in a blind study, which according to Croda, underlined an increase in scalp moisturization, hair softness, shine and nourishment, as well as a reduction in the oiliness of hair.