At home in the office
The Coty intranet site is known at The House. This online home is meant to inspire employees and encourage connections among the Coty team, explained Catherine Walsh, chief communications officer.
And, the redesign intends for internal users to feel like a valued part of Coty, in touch with “not only its award-winning portfolio of brands, but also its amazing people,” according to the media release announcing the new sites.
Words and pictures
In an industry occupied with image and inspiration, Coty has taken care to create what it’s calling a “best-in-class, editorially driven website.” The sites are designed to foreground the company’s creative reputation and not shy away from text-based content.
“Coty is known for its creativity, and with the new digital presence of these two sites the breadth of that creativity will be displayed. Striking a balance between functionality, editorial content and gorgeous imagery, the new Coty.com reflects who we really are,” said Walsh.
Corporate and portable
The new corporate site is accessible on desktop and mobile platforms. “We’re newly mobile-optimized, with the ability to better showcase the extensive activity happening across Coty, for visitors exploring our site on any device. Flexible content modules make the design perfect for articles, videos and photography alike,” said Kristen D’Arcy, vice president of global digital at Coty in the media release.
Back to business
“Coty is struggling to grow its non-core brands,” reported Cosmetic Design earlier this month. CEO Michele Scannavini stepped down this year. That, in conjunction with Coty’s new management structure and product category strategy, has the company focused on finding solutions.
“We should not forget, we have gone from being a private company to a public company and that requires a more disciplined approached,” interim CEO Bart Becht said.
“Clearly, there is a level of uncertainty, because the one Coty project is not fully implemented yet and we clearly need to work through this period of uncertainty, so we can get back to business and that is exactly what we are focused on,” Becht stated.
Growth by acquisition
Coty acquired Chanel’s Bourjois brand recently, and this brought a new portfolio of luxury color cosmetics (sold mostly in Western Europe, the Middle East and the Asia-Pacific) to the company.
The thinking behind the acquisition: “The company’s strong heritage, quality image and leadership positions in a number of Western European countries where Coty is seeking to bolster its presence, provide a great opportunity for Coty to further strengthen its leadership position in the large and growing color cosmetics category,” Brecht said at the time.