Cosmoprof Las Vegas 2015: Interview with Formen Makeup founder

The Cosmetics Design team caught up with Andrew Grella at the recent Cosmoprof Las Vegas event. At just 23 years old, Grella has established his own line of makeup for men and in this interview he tells the story.

The product line was developed on the back of Grella's own teenage experience with acne, and has now been developed into a full product line that is set to be launched globally in the next few months.

Indeed, giving the seal of credibility to the line, the first international market to see the launch of the product line will be South Korea - undoubtedly the most advanced market for men's makeup worldwide.

Related Topics

Brand innovation

Related news

UK men grooming towards a ‘mansome’ revolution

By Andrew MCDOUGALL

The men’s grooming market often promises great potential to manufacturers and brands in the UK could find increasing interest in male make-up products thanks to the ‘mansome’ revolution.

Male grooming backlash turned around by male cosmetics?

With the male grooming trend taken to the heart of many a marketing campaign, sales growth figures are said to have plateaued, with industry insiders now hoping that new innovations in the sector, such as male cosmetics, will turn the market around.

Make-up really does work, scientists claim

A team of UK physcologists says that it can prove some women need make-up to appear more attractive, a strong marketing tool for cosmetics companies trying to increase sales in this ever-competitive sector.