In this video interview, Robert Stapf, vice president at Drom's North American operations, explained how fragrance developers at the company have tried to capture a range of experiences, ranging from a day at the beach to action-packed events such as sky diving.
Stapf also talked about trends in the fragrance category, explaining how different fragrance preferences were in different markets in the world, while also sharing his belief that many of these different fragrance preferences are increasingly being shared worldwide.