The company is naturally highly active in the fragrance, cosmetic and personal care fields and was profiling its capabilities as the appointed fragrance provider at the Cosmoprof event in Las Vegas, where it was diffusing a signature fragrance at key spots throughout the showroom floor.
As well as telling the story behind the signature fragrance, Boothby also goes on to explain how a lot of what the company does is built around providing fragrances that provoke specific reactions in consumers that can translate into increased sales.