Cosmoprof Las Vegas: Bliss Skincare reveals plans to break into color cosmetics
Bliss World skincare and spa company president Mike Indursky spoke to Cosmetics Design about the evolution of the business into a broader range of products that will include a full range of color cosmetics as part of its development as a lifestyle brand.
Indursky, who is the former marketing chief at Burt's Bees, spoke of his desire to grow the business by responding to women's needs in different areas of their lives by developing a full brand concept for Bliss.
The newly enlargened brand portfolio is expected to be unveiled in the course of the next month or so, and will be platformed at the company's selected spa and retail outlets throughout North America.
