Cosmoprof Las Vegas: Bliss Skincare reveals plans to break into color cosmetics
Indursky, who is the former marketing chief at Burt's Bees, spoke of his desire to grow the business by responding to women's needs in different areas of their lives by developing a full brand concept for Bliss.
The newly enlargened brand portfolio is expected to be unveiled in the course of the next month or so, and will be platformed at the company's selected spa and retail outlets throughout North America.