Cosmoprof Las Vegas: 5th Screen Digital takes fragrance sampling to the next level

Cosmetics Design caught up with the CEO of 5th Screen International, Keith Kelsen, who in this interview explains how the company has taken fragrance and put it in a cassette that can be sampled by consumers at the touch of an on-screen button in-store.

Sampling is a crucial part of the fragrance industry, and in this video interview Kelsen describes how the company's concept helps inject imagination, stimulation and a sense of fun to trying out new types of fragrances.