One of the smaller events on the regular events calendar, it is normally more of a networking event, which is why a number of launches and product introductions from major players that also included Dow Corning, turned heads.
Lubrizol chose to introduce new formulation opportunities for hair care, skin care and sun care, as well as bath and shower solutions, together with the introduction of a new polymer for the skin care and sun care markets.
Avalure Flex multi-benefit polymer
That ingredient is Avalure Flex- Polymer, a multi-benefit ingredient that targets all types of skin care formulations and that also delivers specific benefits such as low pH compatibility, together with electrolyte-resistant stabilization required for formulating today's high performance products.
The Lubrizol stand was busy throughout the two days of the event, attracting formulation professionals who particularly wanted to learn about one of the biggest trends in the industry right now – textures.
The company’s research and development team was highlighting a number of formulations that demonstrated the highly sort after rich, luxurious textures that consumers expect from formulations these days, while also showing improved product performance in a number of categories.
Sun care, hair care, bath and body...
In sun care, the company was demonstrating solutions designed to provide the crucial flexibility demanded from multifunctional formulations, as well as rheology modifiers and emulsifiers designed specifically for sunscreen solubilizers and sensorial effect technologies.
In hair care, the company was highlighting new capabilities for hair repair and color protection soultions, targeting root to tip management of damage from a range of causes, including bleaching, as well as stress caused by mechanical devices.
And finally, bath and shower solutions were also demonstrated, particularly the company’s range of new personal cleansing products designed with a luxury sensory experience, combining polymers and esters to provide both those sensory attributes, as well as foaming and deep cleansing.
Dow Corning launches new ingredients portfolio
Meanwhile, Cosmetics Design reported yesterday on the launches by Dow Corning, which included a topical-ingredients portfolio designed for a range of OTC products aimed at bridging the gap between beauty and wellness.
That new portfolio includes 19 ingredients and several representative formulations targeting issues such as stretch marks and scar treatments, which the company plans to build on and develop further in the future.