The news builds on the announcement last month that the company would be investing in the new facility in the Dallas area as a means of meeting increased demand for its products, particularly from overseas.
The company has been deliberating over the choice of a new site for the new facility or to extend the existing Dallas manufacturing site, but executives say that the development of the new facility will not interfere with existing manufacturing or distribution.
Greenfield site was the best option
The search for a new facility took the company’s research team all over North Texas, and a greenfield site in the city of Lewisville was deemed to be the best option.
Upon announcing the new site, the company says it will not reveal the exact location until the final closing of the property purchase.
The criteria for the search took into consideration convenience for employees, as well as logistical considerations such as proximity to other existing facilities and the company’s headquarters in Addison.
State of the art new facility
“Our analysis identified a site in Lewisville as the optimal location for our new facility that will enable us to continue to provide the highest quality skin care and color cosmetics for our more than 3.5 million independent sales force members worldwide,” said David Holl, president and CEO of Mary Kay.
Executives have said that the new facility will incorporate the very latest technologies to develop a manufacturing facility that is progressive in design, construction and production techniques.
The company’s existing production and research and development facility was inaugurated in Regal Row, Dallas in 1969.
That facility continues to produce up to 1.1 million units per day at a site that measures 420,000 square feet, and approximately 57% of that production is for export outside of the United States.
The addition of the new facility to the existing manufacturing at Regal Row will help meet increased demand which the company says should soon make it one of the top five global cosmetics brands.