CD Buzz : Latest analysis on the winning digital tactics for beauty players

In this latest CD Buzz video, we look at what beauty players are doing to capture fickle younger consumers and the type of digital tactics that are really working.

In this latest CD Buzz video, we look at what beauty players are doing to capture fickle younger consumers and the type of digital tactics that are really working.

Related Topics

Tech innovationMarket trendsColor cosmeticsNutricosmeticsFragranceHair careSkin care

Related news

Time for beauty brands to step into the digital age

By Andrew MCDOUGALL

Whilst digital information specialist L2 ThinkTank believes success of Personal Care brands is linked to digital competence, Beauty has been slow on the uptake compared to other consumer sectors and needs to step out of the ‘analog age’.

Kardashians’ beauty brand goes digital

Boldface Group, which produces the Kardashians’ beauty brand, Khroma Beauty, has partnered with digital provider Venda to provide a digital commerce platform.