Most recently Hollencrest Securities and Bath Savings Trust Company both upped their stake in the business during the fourth quarter, with both players making investments that totalled $1.5m in additional shares.
However, in the third quarter investment was even more fast-paced, with at least six companies making even bigger investments in the business.
Private investment boost cash flow
According to SEC filings for the period, Natixis increased its stake in Ulta by nearly 180%, increasing the number of its shares in the business from 2,760 to 7,511, during the third quarter.
Earlier on in the third quarter Janus Capital Management also raised its stake in the business, increasing investment by 57% to give it a total of 273,800 shares worth almost $45m.
Likewise, Eagle Asset Management also raised its investment stake by over 500% to give it shares valued at almost $33m.
Ulta goes from strength to strength
For its most recent fourth quarter results, Ulta revenues were up more than 22% to $910.7m, giving analysts an overriding positive impression of the current dynamics for the business.
Its commercial success has been built off the back of providing cutting edge brands, many of which are up and coming indie brands, combined with its professional beauty services.
In the past year, share prices in Ulta have surged on the back of the business success, with share values rising from $136 a year ago to the current rate of $178.