Bayliss Botanicals got its start in the 1800s and both grows and processes products “in accordance with the California Organic Products Act of 2003, and [that] are certified organic according to the NOP,” according to the company site. And, “certain products…have additional certification to NSF/ANSI 305, and ECOCERT.”
On Trend
The deal significantly expands the HORN Care Elements’ product line and in a strategic direction that makes sense given industry and consumer trends. Naturals continue to be bigger and bigger business.
Jeff Martin, president of HORN Specialties Division explains that “a matriarch of certified organic standards, Bayliss Botanicals championed for real ingredients in personal care and cosmetics products, and has been a pioneer in California farming since the 1860s,” in a press release about the distribution deal.
“The heritage that Bayliss brings to HORN elevates our expertise in organics and helps our technical sales team offer an edge on market trends. This partnership translates to greater service capabilities, a broader range of options for our customers and a platform to introduce Bayliss to parallel markets we already serve.”
Bigger reach
By partnering with HORN, Bayliss will give the company access to a wider slice of the market, while maintaining the company vision.
“Bayliss Botanicals is dedicated to offering ingredients that preserve the purity and essence of nature,” says Donna Bayliss, owner and chief executive officer, Bayliss Botanicals, in the press release.
“The technical knowledge of the HORN team seamlessly dovetails with Bayliss’ unmatched organic botanical expertise and product offering. Together, we are positioned to leverage the specialized strengths of each company and provide customers with quality ingredients and an unparalleled level of service.”