The study, which has been compiled by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), finds that more and more younger people are going under the knife to correct minor imperfections as well as undertaking more radical procedures.
The findings suggest several areas of opportunity for beauty players, including beauty products specifically aimed at enhancing selfies as well as post-surgery topical treatments aimed at younger people.
Survey finds selfies are dictating beauty ideals
The study findings are focused on a survey conducted with AAFPRS members that reaffirms the fact that 2015 was the year of the selfie and that millennials are still very much preoccupied with a phenomenon that is dictating beauty ideals.
In line with this, the organization says two thirds of its members reported an increase in the number of injectable or cosmetic surgery procedures amongst patients below the age of 30.
Supporting the belief that the selfie is putting pressure on younger people to look good, 82% of surveyed cosmetic surgeons said that amongst this age group it was social media and celebrities that were most often cited as a major influence in their personal perception.
Celebrities and Facebook put the pressure on
"Social media presence and perceptions have become almost as, if not more important, than personal interactions for many teens and young adults," said Dr. Edwin Williams III, President of the AAFPRS.
"We're living in a time when someone's profile, be it on Facebook, Instagram or a dating site, is often the first impression Millennials get of each other."
AAFPRS has released an interesting infographic outlining the main beauty concerns and a cosmetic surgery wish list for younger people that can be viewed by clicking here
And here is the millennials’ cosmetic procedure wish list:
- Natural-looking noses – no sloped bridge or pinched tip
- Luscious lips – think fuller and shapely, not over-filled
- Younger-looking eyes
- Cosmetic procedures to remain competitive in the workforce
- Restored facial volume for sculpted cheekbones