Deodorants with ethical food labels on the rise

By Deanna Utroske

- Last updated on GMT

Deodorants with ethical food labels on the rise
Consumer skin sensitivities and wellness concerns are driving the niche, according to Vermont Soap CEO and founder Larry Plesent. To keep up with demand, his company just launched another underarm protection product that meets USDA organic food standards.

For nearly 25 years Vermont Soap has been making bar soaps, personal care products, and household cleaners without synthetic ingredients. As a sort of outsider, Larry Plesent has an unconventional perspective on the larger industry that’s resonating with modern consumers looking for simple solutions.

The ground floor

It’s well known that consumer goods trends often move from food to beauty. And that’s exactly what is happening now in the organic product space. The market research firm Organic Monitor just released data on the phenomenon, telling the press that ethical labels are crossing over​ from the food to personal care industry because of transparency.”

Vermont Soap isn’t the only brand with a presence in this niche. Deodorants from Nourish Organic, ORGO, and Dr. Mercola are all made with USDA organic food ingredients. And several other natural and organic personal care brands have deodorants that compete in the space.

“In a perfect world all deodorants would be certified to organic food standards,” ​says Plesent in a media release about the company’s newest product.

The latest launch

Late last month, Vermont Soap launched Lemongrass Zen Organic Deodorant, building the company’s underarm product portfolio out to three. “We’re pleased to offer yet another safe and healthy alternative to mainstream chemical-based deodorants,”​ says Plesent in the release.

“People often ask me what the active ingredient is, and I let them know that EVERY ingredient is an active ingredient,” ​added Plesent. “This is what natural formulation is about - there are no unimportant parts in a properly balanced natural formulation.”

The counterpoint

The Vermont Soap business centers on the notion that safe products and environmentally harmless sourcing and production overlap: “Applying organic farming lessons to body care formulations will always produce a different result than extractive technologies and planet mining mindsets will come up with,” ​believes Plesent.

He goes on to frame the whole matter as more socialist than capitalist “We may be talking about creating a more sustainable, less irritating deodorant today, but this type of discussion must also take place regarding every aspect of our civilization: food, products, energy, medicine and how to fairly divide resources.”

Related topics Market trends Skin care Packaging

Related news

Related products

show more

EuroLock Twist-to-Lock Spray Pump: No Cap No Leaks

EuroLock Twist-to-Lock Spray Pump: No Cap No Leaks

Content provided by Aptar Beauty | 16-Oct-2024 | Product Brochure

Discover the convenience and reliability of EuroLock, the innovative twist-to-lock spray pump designed for today’s fast-paced lifestyle. Manufactured in...

Get up to $500 off IGEN™ Non-GMO Tested Program!

Get up to $500 off IGEN™ Non-GMO Tested Program!

Content provided by SGS Nutrasource | 04-Jul-2024 | Insight Guide

The cosmetics industry has seen unprecedented growth in recent years, and with this growth comes a rising concern for what’s inside our everyday products.

Exosomes: Passing Trend or Transformative Reality?

Exosomes: Passing Trend or Transformative Reality?

Content provided by Naolys | 26-Mar-2024 | White Paper

Exosomes, microscopic vesicles naturally present in abundance within Plant Cells, have garnered significant attention within the scientific and cosmetic...

Related suppliers