Previously headquartered at 575 Fifth Avenue on Manhattan’s East Side, L’Oréal is now relocating to a building at number 10 Hudson Yards. “Hudson Yards and Terminal Stores have a dynamic and creative energy that aligns with the culture we are building at L’Oréal USA,” says Frédéric Rozé, president and CEO of L’Oréal USA, in the company’s statement to the press about the move.
Neighborhood business
L’Oreal also has moved some of its team to the Terminal Stores, a few blocks away from the new main headquarters. That location is home to the company’s brand creative teams as well as The Body Shop team—about 150 people in total.
“L’Oréal is a 107-year-old company with the heart of a startup,” believes Rozé. “These two locations represent the new entrepreneurial spirit of Manhattan, and the spaces we’ve created are a modern new home for L’Oréal USA that will inspire the future of our company.”
Property notes
L’Oréal has been at the Fifth Avenue location for more than 60 years. But over the coming months the team of 1,300 will finish moving out of that building and over to the new space, a Platinum LEED designed site.
The company is taking 10 floors in the Hudson Yards building or 400,000 square feet of real estate. (The entire building comprises 1.8m square feet.) “L’Oréal’s pioneering role as Hudson Yards’ second tenant signals the neighborhood’s evolution into a dynamic new urban center that is set to become a cultural hub for New York City,” according to the company.
Sign of things to come
Design elements of the new headquarters speak to the company’s intentions and objectives for the future.
The Gensler firm worked with L’Oréal to create a collaborative space with an open floor plan and enormous windows. An interactive virtual retail room is a part of the new headquarters that the company highlights in its press materials. The company has certainly been investing more in its branded retail operations. And, this feature suggests that trend will continue.
There’s also a technical salon and treatment room as well as a learning center where employee trainings will take place. The company has also included quality-of-life spaces, like a wellness suite with mother’s rooms, meditation rooms, an on-site employee concierge, an employee nail salon, a full café, and terrace.