Digital is critical; and TRI-K relies on its customer-facing site to engage with new clients and serve existing ones. “A company’s website is the critical first impression for most consumers in today’s market, and TRI-K is excited to unveil the new layout to the world,” according to a press release about the new website.
World Wide Web
TRI-K came on to the scene in 1974. And, last year the cosmetic ingredient maker opened sales and technical support offices in Latin America as well in as in Asia.
Recent growth at TRI-K also includes ingredient launches, 14 in 2015, including Barla Q Pro NPNF, a hair care ingredient with thermal protection benefits; Baobab Tein NPNF, an ingredient, created with oligopeptide technology that’s meant to help repair the effects of photo-aging; and the long-term moisturizing ingredient Fision Hydrate.
“We are extremely proud of how much we have grown, and continue to grow, and wanted a digital platform to embody our continued evolution as a company,” Mary Beth Comerford, TRI-K’s MarketingSpecialist, says in the press release.
“We wanted the website to really embrace the global capabilities of TRI-K,” adds Comerford.
Global UX
As the company works with an ever more international roster of cosmetics manufacturers, having an up-to-date online presence is terribly important.
“The new website is designed to enhance user interaction with a stylish new layout that provides language options, improved navigation performance, global contact information, multiple enhanced search functions, quick and easy access to product information and real time information updates on events, company news and product launches,” says the TRI-K press release.
There are three language options on the site: English, Spanish, and Portuguese. A selection that suggests the company’s biggest focus is on growth in Latin American. The new site also has a few search options, Visitors can search free-form text, by product family, or by ingredient benefit.
On brand
The company believes that “the new website exemplifies TRI-K’s commitment to stay ahead of the curve in the ever-growing beauty and personal care industry and continually improve customer interactions.”
That message is a good fit with the existing TRI-K product innovation strategy: “Our in-house development team is constantly pioneering the discovery of new materials, resulting in enhanced consumer benefits to provide you with a consistent competitive advantage,” as the press release explains.
“I feel this new chapter really reflects TRI-K as an organization and how we want to be seen in the market,” Subhas Sen, president at TRI-K, tells the press. “Our commitment to innovation, high quality products and customer service has always been a priority, and now our website truly expresses that.”