Naked Cosmetics is owned by Milazzo International, the privately held company that also owns Naked Advanced Skin Solutions. Peter J. Estey serves as president of both brands. The Naked Cosmetics product portfolio is a professional line of mica-based pigments that can be used as eye shadows, eye liners, lip colors, blushes, bronzers, hair highlighters, and more. The collection is sold through salons and spas, but also by independent beauty professionals and on the company’s own ecommerce website (completely shopable by the public).
Perfect365 is a product of the imaging software company Arcsoft and is said to be one of the top digital makeover apps used by indie beauty brands.
New deal
Now, Naked Cosmetics has partnered with the app, which has 80m + users, so that the brand’s fans and prospective consumers can try on Naked Cosmetic products digitally in real time. “As part of our commitment to bring a wide range of creative options to our users, we are excited to offer Naked Cosmetics in the digital form,” says Vickie Wei, director of marketing at Arcsoft.
“With so many people turning to apps to make their beauty purchases, it’s only natural that they would want to experiment with different looks beforehand. Perfect365 allows cosmetics brands to take part in the digital beauty evolution,” she emphasizes in a press release about the newly announced partnership with Naked.
Influencers
Late last month, Perfect365 debuted its Explorer Community. For this feature, the app brought on a number of beauty bloggers and rising YouTube celebrities. Looks developed by influencers like Tiffany Tong, Carol Lago, and Adele Valencia are a part of the app and for the ecommece aspect, the products that comprise each look are shoppable.
“These artists are creating makeup looks and tutorials our users love, so it was a natural step to offer them to our community within the app,” Vickie Wei, says in a media release about the new Explorer Community.
“We see this as another step forward in the advancement of digital beauty and we are thrilled to connect our users with the artists and creators they love through Explorer,” she adds. “We’ve worked hard to put our users’ favorite features in one place, so they can browse and try new looks, tutorials, makeup tips, and products with a single tap, then immediately share with friends for an even more engaging virtual makeup experience.”