Beautycounter brings in new executive leaders

The ‘safer skincare’ and ‘cleaner cosmetics’ company announced this week that four men, with significant industry experience, have joined the Beautycounter team. And, one company-founding executive is on her way out.

In June Beautycounter bought Nude, a natural skin care brand, from LVMH. And as of this month Beautycounter products are available at Target. The company clearly means business. “We are no longer a start-up trying to make our way,” affirms Gregg Renfrew, founder and CEO at Beautycounter, in a press release about the new hires.

“As a fast-growth company, our past year has been focused on careful executive recruiting, and we are thrilled with the proven senior executives joining our team, and the addition of strategic business leaders supporting them,” she says.

Who’s new?

The company has hired a chief financial officer, a head of operations, a head of product development, and a sourcing manager.

To find efficiencies in the sourcing supply chain, Beautycounter brought on Raj Chand, previously of Nutrilite and Shaklee, as sourcing manager. “Whether negotiating our organic vanilla supply or finding a better way to acquire our organic rose extract, Raj's dedication to detail means our products deliver as promised,” Renfrew tells the press.

Xavier Ormancey is now the company’s head of product development. Ormancey has worked with L'Oréal Paris, Chanel Parfums & Beauté, and Yves Rocher Group. Renfrew is confident he’ll help the company make impressive advancements. “Few other industry leaders are moving the market forward as profoundly as Xavier has so far and is about to at Beautycounter,” she says.

Robert Steere, formerly vice president of operations at Dermalogica, is Beautycounter’s new head of operations, overseeing the supply chain, manufacturing, inventory, and distribution aspects of the business.

And the company’s new chief financial officer, Anthony Prudhomme was selected for his “vision for enterprise value creation, technology transformation and customer-centric programs,” according to Renfrew. His work history includes roles with Jafra Cosmetics, Beyond Meat, and Dole Foods.

Who’s moving on?

At the end of the month Mia J. Davis, head of environmental health and safety will leave the company. “Davis has been a pioneer in the safer cosmetics space her entire career, and her knowledge and passion have been essential to Beautycounter's leadership today,” according to the press release.

She’s credited with having developed the company’s distinctive ingredient selection protocol, “which guides the development and formulation of products that are high-performing but made without more than 1,500 questionable or potentially harmful ingredients,” explains the company statement.