Makeup trends can come and go so quickly. The following trends, seen over the course of 2016, are another sort—the sort that move an industry forward.
Near, far, and far reaching
This spring at in-cosmetics Paris, “Cosmetics Design found skin care trends influencing hair care and lip care ingredient development, sustainable alternatives to both microbeads and palm oil, and nuanced color cosmetics solutions that let anti-aging and Millennial trends overlap.”
Reporting on the second annual Indie Beauty Expo in New York City, Cosmetics Design checked in with an overwhelming number of independent personal care, skin care, color cosmetics, and fragrance brands showcasing the products, ingredients, and brand strategies that are gaining consumer trust in a crowded marketplace long-dominated by established brands and multinational corporations. In a Trend Spotting article about IBE 2016, Cosmetics Design highlighted brands doing more with less, those selling naturals with science, and others focused on food-grade or food-inspired beauty.
And in a more recent item, Cosmetics Design reported on one trend that has outgrown the very designation of ‘trend’. Just last month New Avon, the privately held North American piece of the company, announced the move into wellness.
That a legacy beauty company is growing beyond the economically reliable growth segment that is beauty and adding a health and wellness division speaks volumes about changing consumer lifestyles and the expectations consumers have for beauty.