Fragrance West, a subsidiary of HORN, launched in 2008 and is now in an active growth phase. This summer, as Cosmetics Design reported, the company brought on and promoted several new leaders, including Sheri Zarchy, who manages analytical sciences for the company, and, Gary O’Dell, whose overseeing operations and facility management.
Focused on the West Coast market, Fragrance West operates lab and manufacturing facilities that “create aromas” (as the company puts it) for fragrance, personal care, hair care, and more.
Sales goals
VP of sales was a strategic hire for Fragrance West. “When I began my search for the personnel to lead the Fragrance West sales force, we did not anticipate that a ‘Jane Pinda’ would be available, yet here we are,” acknowledges Christina Fiduccia, president of Fragrance West, in a press release about Pinda joining the company.
“Jane is a one-of-a-kind fragrance executive with an incredible history of developing sales operations and putting companies on the map,” notes Fiduccia. “Jane recognized the uniqueness of Fragrance West’s capabilities, backed by the support of an established ESOP company, an incredible talent pool and our position for exponential growth. She is the perfect fit for what we need and I cannot wait to see the impact she will make to help us reach new heights.”
Bigger and better
As a senior fragrance sales executive at Flavors & Fragrance Specialties, Pinda developed new sales territory for that company in the Midwest. Prior to this Pinda served as VP of Fragrance Sales with Bell Flavor and Fragrances for more than a decade and held other key sales roles over her 25+ years with Bell.
Her career in the industry began at Helene Curtis where Pinda worked as both a chemist and a sales manager.
“Fragrance West has a great foundation for growth and the opportunity to lead its sales organization was one I could not pass up,” Pinda tells the press. “It is an exciting time to join Fragrance West. My experience will transfer seamlessly within the organization and parallels the company’s long-term plans. The possibilities for opening doors of opportunities are endless and I am fired up to lead the charge to help Fragrance West thrive.”