It was in November of last year, as Cosmetics Design reported, that MonoSol decided to leverage the patented pod-pac film technology it had recently acquired rights to. The plan was to apply the polymer-film tech to other industry segments including beauty and personal care. And this launch is likely just the beginning.
Consumer group
Pacific Shaving Company, MonoSol’s partner on the new product launch, got its start in 2002. The San Francisco, California – based men’s and women’s grooming company is selling its Single Use Mini version of shave cream at Target stores across the US.
In partnering with a mass market brand distributed through a retail chain that’s simultaneously on trend and conventional, MonoSol is likely reaching consumers already familiar with laundry and dishwashing pod pacs. “By taking cues from adjacent market categories with respect to form, function, and packaging, Single-Use Shaving Cream Minis are at once completely new and completely familiar to consumers,” Stan Ades tells the press. Ades is co-founder of Pacific Shaving Company along with CC Sofronas.
“Like laundry and automatic dishwasher single doses, we expect the Minis to change the way people shave, particularly in a world striving for convenience,” adds Ades.
What’s possible
Single serve personal care just-add-water products are nothing new. One of the more streamlined innovations to come along recently is the Feather & Bone Face Gem, a skin cleaning product formulated with just three ingredients that begins as a tablet and dissolves in water to become an all-natural facewash.
In regards to grooming, Pacific Save Company co-founder Ades sees “a great deal of innovation and disruption happening in shaving for razors and blades—but not much for shaving creams and aftershaves.”
As for MonoSol, that company’s president and CEO P. Scott Bening says his team is “always asking what can’t we put in a packet that dissolves in water.”
“Why not enhance convenience in personal care products” with this tech?, he wonders.