This year’s edition of the MakeUp in New York color cosmetics tradeshow took place at Center 415 in midtown Manhattan, featured some 110 exhibitors, and attracted 3,100 industry attendees (over half of which sat in on the show’s educational conference sessions on topics like technology and K-beauty).
The global MakeUp in events cater to a particular slice of the beauty industry. Several companies that spoke with Cosmetics Design made mention of the fact that MakeUp in New York is reliably a show where big finished goods beauty brands come to do business and even the so-called internet brands that walk the floor have sizable budgets and rarely ask for special consideration when it comes to quantities.
Trends emerging at the show fall into three categories: novel product formats, innovative packaging, and updated beauty tools.
Formats and formulations
Roberts Beauty was showing its brick sticks, a rectangular format for complexion products like foundations, concealers, and contouring products. Angela Munoz, the company’s sales director, showed Cosmetics Design new versions launched at the MakeUp in New York event including the new slim brick single- or double-ended style. And Roberts was offering several options for the container too.
Skin care products are becoming more prevalent at MakeUp in as formulations and brands become increasingly multifunctional. The face kit prototype formulations shown by Cosmetic Group USA included an anti-pollution spray, promising “an invisible layer to protect against particulates,” according to the company’s marketing material. And, Taiki was prominently displaying its collection of masks and patches including gel, woven, and mess-free mud styles that Isabelle Tappan, account manager for Taiki USA, showed Cosmetics Design.
At the Process Technology Packaging booth, a lip liner formulated for use with long-wear lip color was getting a lot of interest as was the company’s liquid lip color that promises a high-gloss pigment and shine that lasts. PTP was also getting a good response from existing and prospective clients with its pressed coconut eyeshadows, parsley tonic, and a poppy sugar scrub that can be formulated to meet either a natural or organic mandate.
Visit CosmeticsDesign.com tomorrow for part 2 of Trend Spotting: MakeUp in New York 2017, which looks at the innovative packaging, and updated beauty tools on display at the show.