It’s almost time for the SCC California Suppliers’ Day

23-Oct-2017 - Last updated on 23-Oct-2017 at 13:18 GMT

The personal care tradeshow takes place this week in Long Beach, California, on Wednesday, October 25, and Thursday, October 26. Keynote presentations on the opportunities and challenges of natural beauty will set the tone for the event. And the Cosmetics Design team will be walking the floor to see what’s new and next.

The SCC California Suppliers’ Day takes place every other year and is an all-the-more anticipated event for it. It’s a tradeshow where ingredient makers, distributors, product development pros, cosmetics chemists, decision makers, and other industry insiders network and explore the latest ingredients.

Natural speech

This year’s keynote speakers will be Denise J. Herich, founder of the beauty product testing and consumer research firm The Benchmarking Company; and Ronie Schmelz, an attorney with Tucker & Ellis, LLC, who specializes in FDA compliance issues.

Herich will speak at 9:00am on Wednesday about The New Age of Naturals: Feeding the Beauty Buyer's Appetite for ‘Good-for-You’ Products and Ingredients.

Schmelz speaks Thursday morning at 9:00am on Lessons Learned: How to Market ‘Natural Products’ Without Drawing The Attention Of Regulators and Class Action Lawyers.

On exhibit

Over 300 exhibitors will be showing their wares at the SCC California Suppliers’ Day this week.

Palette Naturals will be making its industry debut at there, launching fourteen 100% natural perfumery blending accords. “Ingredient transparency strengthens brands’ relationship with their customers, and ultimately their bottom lines,” emphasizes Miriam Vareldzis, founder and creative director of Palette Naturals, in a press announcement. Her company aims to help cosmetics and personal care makers create products with “transparent ingredient lists, high-quality natural raw materials, [and] truthful claims.”

Ingredient maker Alban Muller will also be among the exhibitors. That company will be showing “innovative natural actives, new standardized plant extracts and skincare en vogue,” according to a media release announcing the company’s participation. Which means that Alban Muller will have its Borealine Active line on display, a portfolio of active ingredients made from recycled Canadian tree bark, as well as 25 new Cosme-Phytamis, which are globally compliant and preservative-free plant extracts. The company will also be showing its Ready to Beauty skin care concept.

And many bigger, well-known ingredient makers will be there too, including Dow, Evonik, Croda, Lucas Meyer, BASF, Givaudan, DSM and TRI-K.