Cosmetics Design caught up with the Mexican company behind the brand to find out more about his plans to expand the brands reach in the region. Mexican beauty player Dabator S is the name of the business behind the brand, which was founded by Reginaldo Torres.
Big eye brows, beards and thick eye lashes are all the rage in today’s beauty market and Torres is hoping to capitalize on this by targeting his snappy-looking brand at men and women wanting to achieve this look.
Dabalash as the defining brand for facial hair growth
“Dabalash is the only product we do, but we do it well. What the product promises is that it will enhance any facial hair, so that includes eyelashes, eyebrows and even beards and moustaches,” Torres said.
“It acts by opening up the hair follicles and unclogging them from foreign bodies, to give the hair a better chance to grow. In fact, one of the main factors inhibiting the growth of facial hair is make-up and sunscreen, which blocks facial hair follicles, inhibiting hair growth and Dabalash specifically tackles this problem.”
Torres says the company has carried out clinical trials that prove Dabalash can help promote thicker and fuller facial hair Indeed, he is so confident about the efficacy of the product he offers a 90-day money back guarantee to customers who are not satisfied.
“We have sold almost 100,000 individual products and so far the return rate has been just 0.62%, not even 1%, which for a product offering this type of guarantee is phenomenal and we believe backs our claim that it really works,” Torres said
The company is based in Mexico and it manufactures there too. But it is focusing its development purely on the Latin American market and right now Torres says it is exporting to Honduras, Ecuador, Bolivia, Chile and Colombia, with the more recent additions of Argentina and Dominican Republic
Targeting blonds
“This product is for both men and women. The majority of people use if for cosmetic purposes, particularly if they want to improve the length or fullness of the eyelashes. But also, if you have fair hair, your eyebrows often are not very pronounced, so this product can help correct that,” Torres said.
“We actually have a surprisingly large amount of fair haired people in some parts of Latin America, so this product can help to make their facial hair thicker and more pronounced, sand we have hit on a lot of success with this type of consumer.”
He also went on to point out that for men wanting to grow beards, many have realized that their facial hair growth can be patchy, “so Dabalash can help to give it a thicker and more uniform appearance”.
The Formulation
So what makes this formulation so effective?
The active ingredient that is used in the brand’s formulation is analog of bimatopros, a prostaglandin substance that has traditionally been used in the treatment of glaucoma, and was accidentally discovered after patients noted it also enhanced the growth of eyebrows and eyelashes.
Another key feature is that there are no parabens, so it falls into the natural product category, Torres points out. Key to this is colloidal silver, which is a natural preservative that does not cause allergies and is approved by regulatory bodies internationally.
Plans for the future of the brand
Finally, we asked Torres about his plans for the future of the brand as it continues to evolve in the Latin American beauty market.
“There are different ways to grow brands, but I want my brand to just be the niche brand for Latin America. That’s all I want it to be,” Torres said.
“In Latin America we do a lot of things very well, but one thing we need to improve is our ability to develop complete businesses, that are transparent and ethical. I am trying to guide my business to be ethical and to provide a product that really works.”