News Review: Color Cosmetics 2017

Color cosmetics is a category that’s really doing well. Over this past year Cosmetics Design has reported on brands in every sector and every niche of the business. And there have been some compelling retail innovations for color brands this year too.

January 4

Revlon is trimming jobs, offices, and activities to integrate Elizabeth Arden business

May 31

Au Naturale Cosmetics has a whole new look

June 11

L Catterton investnearly $30 million in Il Makiage

July 5

Limelight by Alcone: “This is where beauty is going”

June 20

Hourglass will become Unilever’s first color cosmetics brand  

August 29

Walgreens Boots Alliance launches CYO color cosmetics line

September 6

SLIDE SHOW: Coty and Story collaborate on beauty retail pop-up shop in New York City

September 13

Color cosmetics line Fenty Beauty is changing the rules for celebrity brands

September 27

Coty revives beauty brand founder Sally Hansen

October 9

More Burt’s Bees cosmetics and personal care products in the pipeline?

November 14

Spotify just became a beauty retail platform

November 22

Convenience store 7-Eleven launches own color cosmetic brand

Related Topics

Market trendsColor cosmetics

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Coty repositions color cosmetics brand CoverGirl

By Deanna Utroske

‘Easy, Breezy, Beautiful’ is out and ‘I Am What I Make Up’ is in. The beauty brand has more than just a new slogan and brand voice, there’s a series of newly enlisted spokespeople as well as plans for new packaging and product designs, a shift in the...