Cosmoprof Bologna focuses on international industry
In 2018 the event organisers are adding a number of new additions to its roadshow calendar, which gives the brand some important leverage in a number of key markets, particularly the more promising new markets for cosmetics and personal care products.
In addition to the Cosmoprof Bologna event, held in Italy and one of the biggest industry expos in the world, organizer Bologna Fiere is also lining up this roadshow programme:
South Korea - Seoul, 18 and 19 September
Thailand - Bangkok, on 3 and 4 October
Malaysia - Kuala Lumpur, on 5 and 6 October
Ethiopia - Addis Ababa, from 5 to 7 October
Vietnam - Ho Chi Minh, on 11 and 12 October
Russia - Moscow, from 24 to 26 October
Jordan - Amman, on 29 and 30 October
Kazakhstan - Almaty, on 22 and 23 November
Tanzania - Dar es Salaam on 30 November and 1 December
Mozambique - Maputo from 7 to 9 December
As well as providing the opportunity for brands to study these markets, to make the international program effective the Cosmoprof Bologna Worldwide has worked with the Italian government and Cosmetica Italia to attract distributors that are aiming to increase the distribution of local products abroad.
The organizers say that the international program has served as a scouting mission for a number of new brands that are likely to attend the Cosmoprof Worldwide Bologna event for the first time, when it is held, March 15 – 19.
In 2017 the Bologna event attracting an estimated 250,000 beauty professionals and almost 2,700 companies – figures the show organizer is aiming to build upon in 2018, specifically with the addition of more international players.
First even Cosmoprof India
In addition to the roadshow program, in 2018 the organizers will be growing their international events portfolio with the addition of the first Cosmoprof India, which is scheduled to take place in Mumbai the 10th and 11th of September
The India event is targeting phenomenal growth in the market in recent years that has led to a 60% increase in the value of the beauty and personal market in India, where the market is projected to reach a value of $20 billion by 2025.
Likewise, Bologna Fiere has also renewed its partnership with Iran Beauty & Clean event for 2018, while the company will also enter the second year of its partnership with the Belleza Y Salud event, held in Colombia, Bogota, 3 – 7 October.
There will also be a focus on the Asia Pacific region, with a number of collaborations that will include AseanBeauty, in Thailand from 3 to 5 May 2018, PhilBeauty, in the Philippines from 30 May to 1 June 2018, VietBeauty, in Vietnam from 19 to 21 July 2018 and BeautyExpo, in Malaysia from 5 to 8 October 2018 – strengthening the company’s presence in all these fast-growing markets.
