The Sacramento, California – based group “is finding an enthusiastic reception among Health & Beauty Care (HBC) manufacturers and distributors for its recently introduced 100 percent pure sweet almond oil,” according to a press release about Blue Diamond’s move into the cosmetics and personal care ingredient space.
The group believes their oil will be of great interest to the industry. “Our sweet almond oil is an essential ingredient to reinforce what premium health and beauty products offer: softer skin, healthier hair and more luxurious cosmetics,” Jeff Smith, director of marketing for Blue Diamond Almonds Global Ingredients Division, tells the press. “It’s extremely versatile—from being the preferred choice of massage professionals in its neat form to the backbone of an emulsification in a formulation.”
Purity
Ingredient purity and quality often correlate nicely with product efficacy and consumer experience. Blue Diamond has keyed in on that association for its beauty ingredient marketing message in anticipation of partnering with top-tier brands.
The company’s oil is all expeller-pressed, refined, and sterol tested. It’s a process that Blue Diamond expects beauty consumers to appreciate. “Purity standards are increasingly important based on consumers’ interest in product integrity, plant-based ingredients, non-GMO and clean label products,” notes the release.
The ingredient also boats molecular advantages: “Blue Diamond’s sweet almond oil offers a unique balance that combines the stability of high monounsaturated fatty acids (MUFA) with enough polyunsaturated fatty acids (PUFA) to absorb quickly. Whether applying it to the face or body, its therapeutic qualities leave skin feeling hydrated and nourished,” according to the company.
Integrity
Founded in 1910, the Blue Diamond cooperative is owned by California’s almond growers—50% of them in fact. “The company has a strong worldwide presence as an ingredient supplier for processed and prepared foods, as well as for bulk purchase,” according to the press release. “Blue Diamond also brings its depth of experience, integrity and attention to quality to the health and beauty care market.”
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.