The collaboration is billed as a first of its kind for a B2B beauty exhibition and aims to highlight how indie beauty and fashion are co-existing in the fast-paced creative business environment that Los Angeles has come to symbolize.
Cosmoprof NA’s efforts with the collaboration have resulted in a partnership that will see niche and brand new beauty and fashion labels being platformed together for an event that is renowned as a showcase for fall season trends.
Fashion and beauty go hand-in-hand
The collaboration is the result of the hard work of Daniela Ciocan, Cosmoprof NA marketing director, and her team, who have forged a new promotional space for beauty brands, a number of which are produced in the Los Angeles area.
“It is no secret that fashion and beauty are inherently linked,” explained Ciocan.
“We are thrilled to partner with LAFW to further combine these two worlds and give guests an exclusive look at the upcoming brands on display at CPNA and allow small beauty brands the opportunity to be present at LAFW through their affiliation with us.”
Look out for boutique beauty boxes
Those attending the LA Fashion Week show and installations will get a taste of what’s going on at the Cosmoprof NA event thanks the carefully-curated limited-edition Boutique Beauty Boxes that will feature a range of newly-launched beauty products.
The boxes have been created by HCT Packaging, a leading beauty packaging supplier and include over $200 worth of sort after bang on trend products.
Among the brand names popping up in the box will be Eve Pearl Brands, Pink Pewter, My Skin & Co, Hue for Every Man and Royal Apothic, all of which will be ending up in the hands of influencers, celebrities, bloggers and all kinds of other media professionals.
LA Fashion Weeks market dates for Fall are March 12 – 15 and June 18 – 21, while the Cosmoprof NA event will be taking place in Las Vegas July 29th – 31st.