FCE Cosmetique readies for 2018 event
Billed as the largest event of its kind for cosmetics and personal care professionals in the Latin American region, the three-day event aims to highlight the latest innovations in the areas of raw materials, technology, fragrances, packaging, valves and sprays, machinery, equipment, transportation and logistics, to name just a few.
Indeed, FCE Cosmetique has always focused on covering the complete supply chain for the cosmetics and personal care industry in Brazil and throughout Latin America.
What’s new for the 2018 event?
“Tthis year we have brought an important partner to the organization of the ABC Cosmetology Congress, which takes place simultaneously with the fair, which is Hyria, a company that specializes in congressional content,” said Friedel Nimax, who is business manager for NürnbergMesse Brasil’s FCE Cosmetique event.
“Hyria will help us build even more qualified content programming with professionals highly influential in their areas of action and that will bring what is new and relevant in cosmetic technology and innovation.”
Looking beyond this, Carvalhal says the event organizer is also looking to enhance visitor numbers, highlighting the fact that a successful marketing campaign has already succeeded in raising the number of pre-registered visitors by 55%, compared to the same period last year.
“We are also closing partnerships for the Knowledge Arena, a space on the show floor with lectures on the relevant issues of the sector,” said Nimax, who added that partnerships for this have already been forged with Dupont, consultancy business Cleber Barros and digital marketing company WSI.
The 2017 attracted 15,400 visitors
The event is held in conjunction with FCE Pharma, which falls under the same organizer and aims to provide a comprehensive one-stop event for the two parallel pharma and cosmetic industries.
In 2017 the 22nd edition of the fair recorded more than 15,400 visitors, representing growth of 9% compared to 2016, a performance that the organizers are hoping they can again repeat in 2018.
The attendance was particularly strong considering that last year the Brazilian economy was still in the throes of a recession, but with the economic performance of the country now showing distinct signs of improvement, this could be positive news for attendance in 2018.
Building on the success of 2017
In particular, the organizers noted that in 2017 the event was one of the best editions for the cosmetics sector.
“We received at the booth about 400 people a day, a very qualified public, which resulted in making new contacts. We participated for 12 editions and this was the best one,” said Fabio Telles, supply Manager at Bispharma, and exhibitor at FCE Cosmetique in 2017.
Moving forward, the organizer says that it wants to build on the success of last year’s event, with the aim of expanding both the number of visitors and exhibitors to the show in 2018.
In recent years, the show has evolved its offerings, including the Live Lab, a laboratory set up on the show floor to showcase ingredient innovation, while the First Time project has helped create a networking forum to encourage new business.
