Heritage brand The Grandpa Soap Company expands into natural hair care

The Grandpa Soap Company has been around since 1936 and the pine tar soap that started it all was developed by Jess Hoffman back in 1878.

Today the company sells its multifunctional Pine Tar Bar Soap in two sizes and promises that the soap is “Ideal for showering, shampooing and facial grooming, this 3-in-1 wonder is made with natural pine tar oil to deeply cleanse, deodorize and moisturize from head to toe,” ​according to the product page on company’s site. (There are 8 other bar soaps in the brand's portfolio.)

With the expansion into hair care, The Grandpa Soap Company's pine tar product collection includes a pine tar shampoo and a pine tar conditioner.

Hair care​

In all, the company’s new hair and scalp care product line comprises 4 shampoo and conditioner duos.

The pine tar formula is a “scalp therapy” ​according to the label, and it’s recommended for cleansing and moisturizing dry scalp and hair.

The Rosemary Shampoo is paired with Rose Clay Deep Conditioner—this duo promises to purify, refresh, and restore balance to the scalp and hair.

The duo formulated with witch hazel “clarify all hair types,” ​replenishing moisture and adding body, according to the product page.

And, the buttermilk pair of products is meant to nourish dry hair.

Personal care​

The Grandpa Soap Company products retail at supermarkets and grocery store chains across the US as well as online on sites like Amazon, LuckyVitamin, and iHerb. The new hair care items are priced between $8.49 and $9.99, according to company’s media release announcing the line extension.

The expansion makes sense given the current personal care marketplace, where women leaders, compelling brand stories, and natural ingredients help drive sales.

In her remarks to the press, Katherine Jarnigo, co-CEO of The Grandpa Soap Company, says, “As a mom, I understand how difficult it can be to keep a home free of unnecessarily toxic cleansers. We are excited to reveal our new line of shampoos and conditioners to families who are seeking responsibly-made and naturally-formulated personal care products.”​

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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.